Developing a Customer Experience Strategy in a Cloudy World

The customer experience you provide is nothing less than delivering on the promise your company has made to the market. Every business makes some claim. In the business-to-business market, most vendors claim to make customers more efficient, more effective, or more profitable in some way. The unsaid promise is that buying your company’s product or service will expand your customer’s business. Here’s a good read about customer experience strategy, check it out!

Social media has exposed the gap between corporate rights and the customer’s experience. Virtual communities have given end users a voice unfiltered by management. The end result of this power shift is that end users have become more vocal and challenging about their experience. They are unenthusiastic to settle for suitable or even satisfactory products and services. Satisfied customers are willing to leave their vendor in exchange for an exceptional experience; at any given time 30-90% of a company’s customer-base is looking for another vendor. End users want, and expect, an exceptional experience. To gather more awesome ideas on customer experience journey, click here to get started.

What has been the reaction among managers to this shift in power? According to Michael Maoz from Gartner, executives across layouts are trying to re-engage with customers through customer service, and customer experience in particular. Eighty percent of executives believe that customer strategy is more significant than it was three years ago. Ninety to ninety-five percent of executives expect customer experience will be part of their particular competitive differentiation in the next two to three years.

The Opportunity

The developing view is to create a customer experience approach focused on the business success of the customer. By being a vehicle for the customer’s success, companies expect to:
o Spread the life of the customer.
o Grow a proactive promoter for their products and services.
o Excerpt usable value from the customer’s experience that can be re-purposed.
o Decrease transactional support costs by emerging more educated users.
o Upsurge the value of the customer through extra product and service revenue.

There is substantial evidence pointing to the success of this approach. A study by Booz Allen found that customer centric organizations outperformed their industry peers 2:1 in revenue growth and generated profit margins 5-10 percent above their competitors. Nevertheless, to deliver these results, organizations have to walk their talk. If a company desires to evolve from pushing product to delivering customer-advocacy level worth, a shift in thinking and attitude is necessary.

Developing a Customer Experience Strategy
Customer experience is not an isolated deal but a series of multiple touch points. It’s not limited to the customer service interaction at the support center but is an organization-wide process. Kindly visit this website http://www.wikihow.com/Measure-Customer-Experience for more useful reference.

On Customer Experience: Benefits, Best Practices, Truths

On Customer Experience

There’s definitely nothing new about focusing on the customer experience to differentiate a business. Over the past decades, brands have rocketed to iconic position by doing just that. Think Virgin, Apple, Starbucks, and Disney. The alteration today is that empowered consumers (B2C) and buyers (B2B) are demanding more. Not just in lower price, but in better service as well. According to a 2010 American Express study, Americans are willing to spend 9% more with companies that provide excellent service. The same study displayed that 91% of customers believe that customer service is important, but only 24% actually feel they get the service they deserve. It’s no wonder that brands with better customer experiences are outdoing their competitors. Read more great facts on customer experience companies, click here.

The Benefits

Companies that enthusiastically focus on the customer experience regularly enjoy these benefits:
o Reduced whip among customers and staffs
o More predictable revenues
o Less advertising expenditure
o Lower new customer acquisition prices
o Markedly better internal alignment
o More unwelcome referrals
o Greater brand awareness

For all these reasons, companies that deliver better experiences operate more cost-effectively than others in their category. Great experiences don’t just happen and PowerPoint presentations alone can’t make them a reality. They happen when all functions of the operation align with one another to achieve the outcomes your customers seek. Good customer experience design starts with understanding what your customers care about most. Understanding which potentials are most important to your customers, then aligning your group to make and keep them, is the leader’s most significant role. When what the customers want most is what the business does best, the ‘rising tide effect’ kicks in and everyone benefits. For more useful regarding user experience strategy, have a peek here.

Which Industries Benefit Most?
Service brands with branded locations, multiple channels, high transaction volumes, and/or many interactions between customers and employees are the biggest users of customer experience design. Retailers (any business with a cash register, truly), healthcare facilities, entertainment companies, hospitality providers (including hotels, restaurants, and travel providers), and professional services firms are the fast-adopting users. Customer Experience is also practiced by B2B and industrial firms, expressly for design centers, inbound sales, sales processes, and mobile apps.

Is Customer Experience Design For You?

Your company could perhaps benefit from Customer Experience Design if you answer YES to three or more of these questions:
o Is my industry being commoditized? Do I fear having to compete on price?
o Does my business involve a large degree of customer service in any or all the channels (phone, web, in-store, mobile, face-to-face)?
o Have competitors introduced positive changes that my customers are noticing?
o Am I in a highly competitive space? Please view this site http://www.ehow.com/info_7752293_eight-delivering-exceptional-customer-experience.html for further details.

Some Helpful Tips That You Can Use To Enhance Your User Experience

If you are currently owning a certain website or if you have a business that is based online, then it would be best and beneficial on your end to know the importance of user experience as well as search engine optimization. If you want to see to it that you will always stay at the top of the search engine results of any search engine websites in the internet, there is just one essential thing that you need to do and that is to ensure that you are improving your user experience. Learn more about user experience testing, go here.  These days, boosting user experience has now become the number one priority for so many search engine companies out there in the market. As for websites that have been part of the top search engine results, they also make sure that they are optimizing their keywords. The optimization of keywords is an act that is recommended by experts, most especially to those who want their products or perhaps their services to stand out in the market. This is also the very reason why it is no longer surprising knowing that there are so many businesses that are involve online are making the most use of this particular method. If you want to make sure that your business will become successful in the online world, you have to include search engine optimization and user experience to the ingredients you will be using for it. Find out for further details on customer experience management right here.

If you want to guarantee that you will enhance and improve your user experience, one of the most important things that you need to take into consideration is to take advantage of the right and appropriate search algorithm. In this modern day and time that we are living in, looking for the best content, the best layout, the best template, design, and architecture as well that you can use for your website is no longer something that is hard to find. It is of utmost importance on your end to choose a good design that is appropriate for the website that you have for your online business in order for you to entice and attract more loyal and potential clients to visit your website. If you are considering on enhancing the content of the website that you have, please bear in mind the importance of prioritizing the needs of your client as this way, it will become much easier and much faster for you to attract them to flock on your website. Take a look at this link https://en.wikipedia.org/wiki/Customer_experience for more information.